The Importance Of Paying Attention To Google

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Many of you have been in the SEO trenches for a long time. And many of you that have been in this game for a while understand that it’s important to listen to what Google is saying to you, or to read between the lines and figure out what they are not saying to you. When you use this information that they blatantly put out to the world, you’ll be able to take advantage of some of the bigger changes that are happening. And this will also help you to avoid search engine disasters and issues that are small and large.   And there are undoubtedly others of you reading this that are just getting their feet wet in the search engine optimisation game. You’re the business owners that are afraid of the ups and downs that typically come with search engine rankings when you do not pay attention to what’s going on. But if you start listening to Google, you’ll start to see better and more consistent success in ways that you’ve never been able to pull off before. We are now going to take a look at a few examples of things that Google has told us to about changes that they were making. This will help to give you a solid idea of why paying attention to Google is of vast … [Read more...]

Video Keywords

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A powerful way to get a lot more traffic going to your video is to get it to rank highly in the search engines for certain keyword phrases. And since Google owns YouTube, it’s incredibly beneficial from an SEO perspective to post your videos on this website. Google loves to rank YouTube videos highly in the search engines, so posting videos on their site will help to propel your rankings to the top of the first page of Google. Video keywords are an absolute must if you are going to acquire high search engine rankings for your videos. So it ultimately makes the most sense to find the perfect keywords to base your videos around. You’ll appreciate the added SEO juice, and having the right keywords will help to focus your content so that you can provide the perfect user experience and make Google very happy at the same time. With that said, we would like to help you choose the best video keywords for your content. And we would also like to provide some suggestions to help you rank these videos highly in the search engines. So that’s what we’ll do right now. How To Choose The Best Video Keywords Before you even begin creating your video content, the first necessary step is … [Read more...]

12 Questions to Help Improve Pay Per Click Success

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As an online marketing specialist, or just a business owner looking to take advantage of the traffic on the Internet, it’s necessary to look over your PPC marketing tactics to determine if you are getting the best bang for your buck. Let’s be honest. PPC advertising is expensive, (it's been said that Adwords is Google's preferred method of vacuuming the cash from your wallet) and that’s especially true in the beginning when you are purchasing data to find out what works and what doesn’t work in your market – i.e. keywords.   You need to begin asking yourself some key questions in order to get your PPC marketing on track for success from the very beginning. And if you are working on a campaign now that isn’t delivering the kind of results that you want, then you need to use these questions to figure out where you’re going wrong so that you can make the necessary changes to right the ship. Whether marketing on the Google platform or using Facebook ads, these questions will help you to make changes when changes are needed the most. How Is Your Company Measuring Success? This is the crucial first question that you need to begin asking prior to ever starting a PPC … [Read more...]

Google Update Targeting Non-Responsive Websites

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What to Expect from the New Mobile Friendly Google           In an incredibly rare turn of events, Google turned the Internet marketing world on its head on February 26, 2015 by actually telling marketers its planned changes for their search engine. You see, Google is usually very quiet about the changes that they make to their algorithms because they do not want search engine optimisation specialists gaming their system. But this time they have shocked the world and flat out told marketers that a specific search engine algorithm change is coming into the picture.   WordPress Websites Made Mobile Friendly From As Little As $199* Call Us Now  1300 885 487 What changes do they speak of? The specific change that they announced is that on April 21, 2015, the mobile search results pages will have a major impact based on the responsiveness or mobile friendliness of a particular website. Check Out The Latest Huffington Post Article published on the 17th April 2015 What is Google looking to gain from this move? Ultimately, they want their mobile search users to have an easier time accessing websites on their devices. They want people … [Read more...]

Website Optimization

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A 5 Point SEO Checklist For Optimising Your Website In today’s world it’s easier than ever for anyone to create a brand-new website on the topic of their choice. And it’s very easy to create a team of content creators that will help to develop the website and fill it with all of the articles, videos, info-graphics and other great things that your market might be looking for. There’s only one problem and it’s a big one. Many of these website owners fail to make it to the first page of Google, Yahoo or Bing – a.k.a. the top search engines. And this can be frustrating as a website owner, business owner, blogger or content creator. Believe it or not, it is possible to make it to the Promised Land at the top of the search engine results pages (SERPs). Your website is most likely missing a few key SEO pieces that will make the difference between search engine success and failure. We’ve narrowed it down and made it very easy for you to run through our 5 point search engine optimization checklist. When all is said and done, after you begin ticking off the boxes on this list and making the corrections on your website, you will begin to see an improvement in search engine … [Read more...]

Natural Search And Its SEO Impact In 2015

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It’s not always easy to find the evidence of how quickly natural search is growing, but the big news for marketers and online business owners is that we are finally starting to see real world results. A study was recently completed of over 50 brands and a total of 1.1 billion natural search visits that took place during 2014. Some of the growth stories will come as no surprise to search engine optimisation specialists, but others will certainly catch you off guard. Natural Search Is a Massive Way to Grow Your Online Business Here’s the biggest news of all that we would like to share with you right away… The average business or brand that is actively engaged in search engine optimization saw its natural traffic percentages rise by 20% year-over-year in 2014. And even more impressive, this rise in natural search engine traffic has even outpaced paid search, which in a separate study PPC traffic also grew but only by 9% year-over-year in 2014. Another interesting statistic is this… In 2013, 18.1% of the search engine traffic came from natural search. In 2014, this percentage grew to 21%, which is a large move when you’re talking about billions upon billions of searches … [Read more...]

Ways To Use Search Data To Expand Your Reach Online

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Setting up a website online for your business is necessary in today’s world, but it’s only the tip of the iceberg. Actually getting people to visit this website is another thing entirely, and obviously the ultimate goal of business owners.   How do you get people to find your website? Well, you can establish your presence on social media and then share links to your site and hopefully create a customer base that way. Or you can use the search engines to your advantage, gather search data about your customers and begin ranking for dozens, if not hundreds, of keyword phrases in your market. In truth, both methods are excellent ways to expand your reach and grow your business. But for the sake of this post, we are going to talk about how to use search data in order to expand your company reach. Keyword Research: Search Data at Its Finest In order to expand your reach in the search engines, you’ll need to tap into keyword research with the intention of improving your search engine optimization. What is keyword research? In this case we will use Google as an example. You need to log on to your Google account in order to access the keyword planner. You can type in a … [Read more...]

3 Ways To Increase your Organic Traffic

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Getting more traffic is the lifeblood of every successful online marketing effort. You can get traffic through paid advertisements, search engine optimisation, social media and other opportunities. But organic traffic from the search engines is the best kind because the searchers are actively looking for the products and services that you sell. We want our readers to thrive in 2015 and beyond. So we’ve decided to share three excellent tips that will help you increase the organic traffic to your website by making a few tweaks to the things that you are already doing. 1. Boost Rankings in Google by Answering Questions If you’ve been paying attention to the search results on Google over the last year or so, you’ll notice that the site is starting to share information on the search page if you type in a question. As an example, let’s say that you are going on a camping trip and you’d like to learn how to build a fire. Simply go to Google and type in the phrase “How to build a fire.” When you look at the search results, you’ll see that Google has shared a numbered list of steps that they have taken directly from the Lifehacker blog. And immediately under the list that … [Read more...]

5 Principals For YouTube Business Domination

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When you think about using social media to grow your business, you most likely do not immediately think of YouTube as the ideal platform of choice.   But please take this into consideration. Each month, YouTube now hosts over 1 billion unique visitors from all around the world. What’s even more impressive is that during each month, over 6 billion hours of video is watched on the site. And it’s very easy to share YouTube videos on other social media sites including top dogs Twitter and Facebook. Also see our article on video marketing tips. Companies are finally starting to recognize the power of YouTube. It’s a fantastic way to reach your potential customer base. And that’s precisely why we feel that YouTube is the perfect business platform. By arming yourself with a video camera (we love the compact Kodak ZI8 but the iPhone is probably the best and easiest solution you have) and some creativity, you have a means of building a long-term relationship with clients and potential customers. How do you reach future customers on YouTube? How do you stand out among the millions of cat videos that everyone seems to love? Follow the five principles below. Principle … [Read more...]

3 Major SEO Challenges Faced by Business Owners in 2015

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2015 is finally upon us. As business owners, it’s our duty to make sure that we are ready to face the SEO challenges that are already underway in the new year.   There were many changes in 2014. Some were good for certain business owners. Other changes took high-ranking sites in the local search engines and virtually made them disappear overnight. If you plan to stay relevant online, and want your business to continue to compete in the local search engines, then it’s necessary to prepare for the search engine optimisation challenges ahead. SEO Gold Coast has identified three key changes that are already underway. If business owners ignore these areas of search engine optimization, it’s only a matter of time before they begin to lose rankings, leads, customers and sales. Since we do not want to see this happen to you, we’ve decided to discuss these three challenges in earnest below. Challenge #1: Keyword Recalibration to Reflect Semantic Search Since Google let loose the Hummingbird update in 2003, keyword based search has become less relevant. It is in the process of being phased out altogether. Semantic search is the optimal way to navigate the Google … [Read more...]