3 Major SEO Challenges Faced by Business Owners in 2015

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2015 is finally upon us. As business owners, it’s our duty to make sure that we are ready to face the SEO challenges that are already underway in the new year.   There were many changes in 2014. Some were good for certain business owners. Other changes took high-ranking sites in the local search engines and virtually made them disappear overnight. If you plan to stay relevant online, and want your business to continue to compete in the local search engines, then it’s necessary to prepare for the search engine optimisation challenges ahead. SEO Gold Coast has identified three key changes that are already underway. If business owners ignore these areas of search engine optimization, it’s only a matter of time before they begin to lose rankings, leads, customers and sales. Since we do not want to see this happen to you, we’ve decided to discuss these three challenges in earnest below. Challenge #1: Keyword Recalibration to Reflect Semantic Search Since Google let loose the Hummingbird update in 2003, keyword based search has become less relevant. It is in the process of being phased out altogether. Semantic search is the optimal way to navigate the Google … [Read more...]

How To Dominate Google: A Case Study

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We wrote an article about dominating Google about 3 1/2 years ago. You can read it here: http://seo-goldcoast.com.au/news/domination-google My, how time flies when you're having fun online!
 It was a short case study about a Chiropractor operating in Casino and Lismore (in Northern NSW). At that time SEO Gold Coast was exclusively looking after local Gold Coast clients and achieving great results (SEO was a whole lot easier back then!) It's interesting to note all these years later that domination of Google is still possible, albeit a whole lot harder if there is more than a little competition. Everyone is a whole lot smarter today. Local business people can still obtain a great result undertaking their own online activities. There is just so much free information available that you can be very lucky if: 1. You stumble on the right information, 2. The keyword your trying to rank for has low competition and 3. You are lucky enough to have a decent website that is well structured and coded. Getting all your ducks lined up in a row, and obtaining a great result is more likely however, with an experienced online campaigner like SEO Gold Coast. We have been in the … [Read more...]

Telling Your Marketing Story: A Follow Up

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About a month ago we published an article titled “Creating a Meaningful Marketing Story for your Business” and in it we discussed the value of using positive stories to market your company.  See the article here. This narrative must be compelling, but it also has to touch your potential customers on a deep and personal level.   After some reflection and pleas from our clients for further elaboration, we’ve decided to share some examples of meaningful marketing stories in action, so you’ll know point blank just how to implement them in your own business. Example #1: Use Charity and Goodwill to Bring Attention to Your Company This first example is an excellent way to create a meaningful marketing story for your business and provide a tremendous benefit to your favorite charity all at the same time. In this example, let’s say that the company with the meaningful marketing story is named Sally’s Sweets, and it’s a company that sells chocolates and other types of candy. The business is doing reasonably well, but it needs that extra something to help take it to the next level. Sally, the owner of the company, came up with a brilliant idea. She thought of a … [Read more...]

Bing SEO: Is it Worth It?

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Doing business online – especially through free search engine traffic – is becoming harder than ever. Search engine optimisation opportunities seem elusive at best, even when you manage to attain top rankings for your most popular keyword phrases on Google. Those search engine rankings do not always hold, and there’s a chance that they might disappear at any time. But that doesn’t mean that you have to avoid playing the game. It just means they have to start playing the game correctly, and do things the smart way. What do we mean? Well, so many people have a complete focus on the Google search engine. But they forget all about Yahoo and Bing, which run off of the Bing search engine framework and deliver the same exact results. What happens is you will typically rank highly for a specific keyword phrase in both search engines if you perform the correct search engine optimization. And now is the time to start working on Bing SEO because the search engine is making serious moves and it’s about to get a whole lot more traffic than it has been seeing in quite a few years. Why Is Bing Search Engine Traffic Going to Improve? As of this moment, Google basically dominates … [Read more...]

Creating A Meaningful Marketing Story For Your Business

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As business owners in today’s tough Internet environment, it can be harder to succeed online than you ever imagined possible. You could end up doing everything right as far as getting visibility for your company is concerned. You could have perfect SEO and top listings in the search engines and still not make any sales. You could pay for targeted advertising and get tons of traffic to your web properties and never convert one of these visitors into paying customers. You could even establish a presence on social media, share information about your products and services and hurt your company instead of help it! What’s missing? Why does none of your efforts seem to work online? Throughout our many years of working in marketing on the Internet, we’ve learned the key ingredient to creating a successful online presence, whether you sell products or services online or out in the real world. The key ingredient is… Creating a meaningful marketing story for your business! How do you make this happen? That’s the question that we will begin to answer below, and then share our thoughts on how to tie this in to your existing marketing practices. What Is a Meaningful Marketing … [Read more...]

Penguin 3.0 Google Algorithm Update

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There has been a lot of chatter throughout the SEO community recently about the latest Google algorithm update, Penguin 3.0. Many search engine specialists are noticing their rankings fluctuating all over the place, and the consensus of opinion is that there a few weeks left as Google continues their roll-out. Some webmasters are even noticing huge shifts across all verticals. And unfortunately for many of these professionals, the shifts are not beneficial to their businesses and search engine rankings. In fact, one professional search engine optimisation specialist reportedly said that he sees such massive shifts that he hopes Google is broken! Obviously the algorithm update did not work in his favor! As a business owner, you have to be prepared for the inevitability of a Google algorithm update. It’s going to happen, and if you are not ready for it, you could suffer the negative consequences just like thousands of others every time Google has a bug up its butt. How Often Does Google Update Its Search Engine Algorithms? While it’s hard to say since Google keeps everything close to the vest, some insiders and search engine specialists say that Google is constantly tweaking … [Read more...]

Google Plus

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10 July 2014 Update: When I wrote this 2.5 years ago (wow!) Google Plus One was brand new, now it's a part of the online landscape but has not been embraced as vigorously as the big G expected. Google Plus  is relatively new. However, whenever the Big G brings out something new, you can be assured that the internet marketing community will pounce on it very quickly. This is certainly true with Google's new love This is the second part of 2 articles I’ve written about how local businesses can take advantage of Google’s products to ensure higher ratings for their main keywords. The first strategy can be found at this link Google Places Reviews.   Strategy 2 – Google Plus  I have recently advised all clients to incorporate a Google + button on every page of their websites*. For WordPress and Joomla sites it is relatively easy to set up, as you only need to install a plug in. For other sites you may need to talk to your webmaster if you haven’t already talked to me. Your webmaster will be able to do this for you. Hopefully they won’t charge you an arm and a leg to do it. It’s really just a small piece of code and takes about 5 minutes if you know what you are doing (so … [Read more...]

Ranking Is Getting Harder

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Recent algorithm changes by Google have certainly made ranking keywords a heck of a lot harder than they used to be! In May Google even introduced a "ranking delay" for new websites built after May. If your website was built pre-May 2014 it was a lot easier to rank. We have built a number of websites post-May and whilst it is too early to say for sure, the quick rankings we were seeing earlier in the year haven't been as evident. The Message Is This. You Have To Be Patient, You Have To Have A Long Term Approach. The update that is having massive repercussions right now is Panda. Panda refreshes every 20 days. What this algo is all about is "user experience". What happens when a visitor lands on your website after a Google search? Do they bounce right back to the search results and try someone else's site or do they stay and investigate other pages. Unless you are in the business of emergencies, think locksmith, plumber etc, the latter result is what you want. At least it's what Google wants. User experience is also all about page loading speed - if your website is too slow to load, visitors will leave quickly - if your site has errors like 404s (page not found) the same … [Read more...]

Google Is Planning To Remove Author Images From Search

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Google's John Mueller today announced that the Google author images we are used to seeing are to be removed from both desktop and mobile search results (SERPs). This is a major review of visual design of Google's search results. "We've been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we're simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count" In case you're not sure about what this means, here is an example of author images as they appear today; And here is an example of what all search results will look like once the change takes place; Google's Mueller went on to say that click through rates from the normal, 'unadorned' search results would be unaffected but I disagree with that statement. All the testing that we have done here at SEO Web Magic shows a sharp decrease when the google authorship image is not showing in SERPs. One Of The Greatest Conversion Strategies Google Gave Away For Free Having your image show next to your listing has proved to be … [Read more...]

Simple and Creative Ways to Improve Your Website Content

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Stand Out From The Crowd - Spice Up Your Content! Years ago I read a great book about standing out from the crowd. I can't remember exactly what the title was but it was something like; "It takes so little to be above average". This is so true that I see it virtually everywhere I go. From the tradesman who takes the time to answer your call, turn up when he says he will and clean up at the end of the job to the restaurant that maintains a level of service and quality of service that keeps you coming back for more. Easy things to do I'm sure you will agree, however how many businesses do these little times effectively every time? Unfortunately it's rare. Content on websites falls into the same category. You can write an article and put it up on your site very easily but to be just a bit better than average barely takes any extra effort at all. In researching this topic I found plenty of great advice but the articles giving the advice were as boring as the proverbial... If you want your website to do well in the search engines these days, you need to have great content. Low quality articles, or content that is copied from other sources, simply won't be enough to stand out … [Read more...]