Natural Search And Its SEO Impact In 2015


It’s not always easy to find the evidence of how quickly natural search is growing, but the big news for marketers and online business owners is that we are finally starting to see real world results. A study was recently completed of over 50 brands and a total of 1.1 billion natural search visits that took place during 2014. Some of the growth stories will come as no surprise to search engine optimisation specialists, but others will certainly catch you off guard. Natural Search Is a Massive Way to Grow Your Online Business Here’s the biggest news of all that we would like to share with you right away… The average business or brand that is actively engaged in search engine optimization saw its natural traffic percentages rise by 20% year-over-year in 2014. And even more impressive, this rise in natural search engine traffic has even outpaced paid search, which in a separate study PPC traffic also grew but only by 9% year-over-year in 2014. Another interesting statistic is this… In 2013, 18.1% of the search engine traffic came from natural search. In 2014, this percentage grew to 21%, which is a large move when you’re talking about billions upon billions of searches … [Read more...]

Ways To Use Search Data To Expand Your Reach Online

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Setting up a website online for your business is necessary in today’s world, but it’s only the tip of the iceberg. Actually getting people to visit this website is another thing entirely, and obviously the ultimate goal of business owners.   How do you get people to find your website? Well, you can establish your presence on social media and then share links to your site and hopefully create a customer base that way. Or you can use the search engines to your advantage, gather search data about your customers and begin ranking for dozens, if not hundreds, of keyword phrases in your market. In truth, both methods are excellent ways to expand your reach and grow your business. But for the sake of this post, we are going to talk about how to use search data in order to expand your company reach. Keyword Research: Search Data at Its Finest In order to expand your reach in the search engines, you’ll need to tap into keyword research with the intention of improving your search engine optimization. What is keyword research? In this case we will use Google as an example. You need to log on to your Google account in order to access the keyword planner. You can type in a … [Read more...]

3 Ways To Increase your Organic Traffic

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Getting more traffic is the lifeblood of every successful online marketing effort. You can get traffic through paid advertisements, search engine optimisation, social media and other opportunities. But organic traffic from the search engines is the best kind because the searchers are actively looking for the products and services that you sell. We want our readers to thrive in 2015 and beyond. So we’ve decided to share three excellent tips that will help you increase the organic traffic to your website by making a few tweaks to the things that you are already doing. 1. Boost Rankings in Google by Answering Questions If you’ve been paying attention to the search results on Google over the last year or so, you’ll notice that the site is starting to share information on the search page if you type in a question. As an example, let’s say that you are going on a camping trip and you’d like to learn how to build a fire. Simply go to Google and type in the phrase “How to build a fire.” When you look at the search results, you’ll see that Google has shared a numbered list of steps that they have taken directly from the Lifehacker blog. And immediately under the list that … [Read more...]

5 Principals For YouTube Business Domination

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When you think about using social media to grow your business, you most likely do not immediately think of YouTube as the ideal platform of choice.   But please take this into consideration. Each month, YouTube now hosts over 1 billion unique visitors from all around the world. What’s even more impressive is that during each month, over 6 billion hours of video is watched on the site. And it’s very easy to share YouTube videos on other social media sites including top dogs Twitter and Facebook. Also see our article on video marketing tips. Companies are finally starting to recognize the power of YouTube. It’s a fantastic way to reach your potential customer base. And that’s precisely why we feel that YouTube is the perfect business platform. By arming yourself with a video camera (we love the compact Kodak ZI8 but the iPhone is probably the best and easiest solution you have) and some creativity, you have a means of building a long-term relationship with clients and potential customers. How do you reach future customers on YouTube? How do you stand out among the millions of cat videos that everyone seems to love? Follow the five principles below. Principle … [Read more...]

3 Major SEO Challenges Faced by Business Owners in 2015


2015 is finally upon us. As business owners, it’s our duty to make sure that we are ready to face the SEO challenges that are already underway in the new year.   There were many changes in 2014. Some were good for certain business owners. Other changes took high-ranking sites in the local search engines and virtually made them disappear overnight. If you plan to stay relevant online, and want your business to continue to compete in the local search engines, then it’s necessary to prepare for the search engine optimisation challenges ahead. SEO Gold Coast has identified three key changes that are already underway. If business owners ignore these areas of search engine optimization, it’s only a matter of time before they begin to lose rankings, leads, customers and sales. Since we do not want to see this happen to you, we’ve decided to discuss these three challenges in earnest below. Challenge #1: Keyword Recalibration to Reflect Semantic Search Since Google let loose the Hummingbird update in 2003, keyword based search has become less relevant. It is in the process of being phased out altogether. Semantic search is the optimal way to navigate the Google … [Read more...]

How To Dominate Google: A Case Study

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We wrote an article about dominating Google about 3 1/2 years ago. You can read it here: My, how time flies when you're having fun online!
 It was a short case study about a Chiropractor operating in Casino and Lismore (in Northern NSW). At that time SEO Gold Coast was exclusively looking after local Gold Coast clients and achieving great results (SEO was a whole lot easier back then!) It's interesting to note all these years later that domination of Google is still possible, albeit a whole lot harder if there is more than a little competition. Everyone is a whole lot smarter today. Local business people can still obtain a great result undertaking their own online activities. There is just so much free information available that you can be very lucky if: 1. You stumble on the right information, 2. The keyword your trying to rank for has low competition and 3. You are lucky enough to have a decent website that is well structured and coded. Getting all your ducks lined up in a row, and obtaining a great result is more likely however, with an experienced online campaigner like SEO Gold Coast. We have been in the … [Read more...]

Telling Your Marketing Story: A Follow Up


About a month ago we published an article titled “Creating a Meaningful Marketing Story for your Business” and in it we discussed the value of using positive stories to market your company.  See the article here. This narrative must be compelling, but it also has to touch your potential customers on a deep and personal level.   After some reflection and pleas from our clients for further elaboration, we’ve decided to share some examples of meaningful marketing stories in action, so you’ll know point blank just how to implement them in your own business. Example #1: Use Charity and Goodwill to Bring Attention to Your Company This first example is an excellent way to create a meaningful marketing story for your business and provide a tremendous benefit to your favorite charity all at the same time. In this example, let’s say that the company with the meaningful marketing story is named Sally’s Sweets, and it’s a company that sells chocolates and other types of candy. The business is doing reasonably well, but it needs that extra something to help take it to the next level. Sally, the owner of the company, came up with a brilliant idea. She thought of a … [Read more...]

Bing SEO: Is it Worth It?

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Doing business online – especially through free search engine traffic – is becoming harder than ever. Search engine optimisation opportunities seem elusive at best, even when you manage to attain top rankings for your most popular keyword phrases on Google. Those search engine rankings do not always hold, and there’s a chance that they might disappear at any time. But that doesn’t mean that you have to avoid playing the game. It just means they have to start playing the game correctly, and do things the smart way. What do we mean? Well, so many people have a complete focus on the Google search engine. But they forget all about Yahoo and Bing, which run off of the Bing search engine framework and deliver the same exact results. What happens is you will typically rank highly for a specific keyword phrase in both search engines if you perform the correct search engine optimization. And now is the time to start working on Bing SEO because the search engine is making serious moves and it’s about to get a whole lot more traffic than it has been seeing in quite a few years. Why Is Bing Search Engine Traffic Going to Improve? As of this moment, Google basically dominates … [Read more...]

Creating A Meaningful Marketing Story For Your Business

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As business owners in today’s tough Internet environment, it can be harder to succeed online than you ever imagined possible. You could end up doing everything right as far as getting visibility for your company is concerned. You could have perfect SEO and top listings in the search engines and still not make any sales. You could pay for targeted advertising and get tons of traffic to your web properties and never convert one of these visitors into paying customers. You could even establish a presence on social media, share information about your products and services and hurt your company instead of help it! What’s missing? Why does none of your efforts seem to work online? Throughout our many years of working in marketing on the Internet, we’ve learned the key ingredient to creating a successful online presence, whether you sell products or services online or out in the real world. The key ingredient is… Creating a meaningful marketing story for your business! How do you make this happen? That’s the question that we will begin to answer below, and then share our thoughts on how to tie this in to your existing marketing practices. What Is a Meaningful Marketing … [Read more...]

Penguin 3.0 Google Algorithm Update


There has been a lot of chatter throughout the SEO community recently about the latest Google algorithm update, Penguin 3.0. Many search engine specialists are noticing their rankings fluctuating all over the place, and the consensus of opinion is that there a few weeks left as Google continues their roll-out. Some webmasters are even noticing huge shifts across all verticals. And unfortunately for many of these professionals, the shifts are not beneficial to their businesses and search engine rankings. In fact, one professional search engine optimisation specialist reportedly said that he sees such massive shifts that he hopes Google is broken! Obviously the algorithm update did not work in his favor! As a business owner, you have to be prepared for the inevitability of a Google algorithm update. It’s going to happen, and if you are not ready for it, you could suffer the negative consequences just like thousands of others every time Google has a bug up its butt. How Often Does Google Update Its Search Engine Algorithms? While it’s hard to say since Google keeps everything close to the vest, some insiders and search engine specialists say that Google is constantly tweaking … [Read more...]