Penguin 3.0 Google Algorithm Update


There has been a lot of chatter throughout the SEO community recently about the latest Google algorithm update, Penguin 3.0. Many search engine specialists are noticing their rankings fluctuating all over the place, and the consensus of opinion is that there a few weeks left as Google continues their roll-out. Some webmasters are even noticing huge shifts across all verticals. And unfortunately for many of these professionals, the shifts are not beneficial to their businesses and search engine rankings. In fact, one professional search engine optimisation specialist reportedly said that he sees such massive shifts that he hopes Google is broken! Obviously the algorithm update did not work in his favor! As a business owner, you have to be prepared for the inevitability of a Google algorithm update. It’s going to happen, and if you are not ready for it, you could suffer the negative consequences just like thousands of others every time Google has a bug up its butt. How Often Does Google Update Its Search Engine Algorithms? While it’s hard to say since Google keeps everything close to the vest, some insiders and search engine specialists say that Google is constantly tweaking … [Read more...]

Google Plus


10 July 2014 Update: When I wrote this 2.5 years ago (wow!) Google Plus One was brand new, now it's a part of the online landscape but has not been embraced as vigorously as the big G expected. Google Plus  is relatively new. However, whenever the Big G brings out something new, you can be assured that the internet marketing community will pounce on it very quickly. This is certainly true with Google's new love This is the second part of 2 articles I’ve written about how local businesses can take advantage of Google’s products to ensure higher ratings for their main keywords. The first strategy can be found at this link Google Places Reviews.   Strategy 2 – Google Plus  I have recently advised all clients to incorporate a Google + button on every page of their websites*. For WordPress and Joomla sites it is relatively easy to set up, as you only need to install a plug in. For other sites you may need to talk to your webmaster if you haven’t already talked to me. Your webmaster will be able to do this for you. Hopefully they won’t charge you an arm and a leg to do it. It’s really just a small piece of code and takes about 5 minutes if you know what you are doing (so … [Read more...]

Ranking Is Getting Harder


Recent algorithm changes by Google have certainly made ranking keywords a heck of a lot harder than they used to be! In May Google even introduced a "ranking delay" for new websites built after May. If your website was built pre-May 2014 it was a lot easier to rank. We have built a number of websites post-May and whilst it is too early to say for sure, the quick rankings we were seeing earlier in the year haven't been as evident. The Message Is This. You Have To Be Patient, You Have To Have A Long Term Approach. The update that is having massive repercussions right now is Panda. Panda refreshes every 20 days. What this algo is all about is "user experience". What happens when a visitor lands on your website after a Google search? Do they bounce right back to the search results and try someone else's site or do they stay and investigate other pages. Unless you are in the business of emergencies, think locksmith, plumber etc, the latter result is what you want. At least it's what Google wants. User experience is also all about page loading speed - if your website is too slow to load, visitors will leave quickly - if your site has errors like 404s (page not found) the same … [Read more...]

Google Is Planning To Remove Author Images From Search


Google's John Mueller today announced that the Google author images we are used to seeing are to be removed from both desktop and mobile search results (SERPs). This is a major review of visual design of Google's search results. "We've been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we're simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count" In case you're not sure about what this means, here is an example of author images as they appear today; And here is an example of what all search results will look like once the change takes place; Google's Mueller went on to say that click through rates from the normal, 'unadorned' search results would be unaffected but I disagree with that statement. All the testing that we have done here at SEO Web Magic shows a sharp decrease when the google authorship image is not showing in SERPs. One Of The Greatest Conversion Strategies Google Gave Away For Free Having your image show next to your listing has proved to be … [Read more...]

Simple and Creative Ways to Improve Your Website Content

infographics set

Stand Out From The Crowd - Spice Up Your Content! Years ago I read a great book about standing out from the crowd. I can't remember exactly what the title was but it was something like; "It takes so little to be above average". This is so true that I see it virtually everywhere I go. From the tradesman who takes the time to answer your call, turn up when he says he will and clean up at the end of the job to the restaurant that maintains a level of service and quality of service that keeps you coming back for more. Easy things to do I'm sure you will agree, however how many businesses do these little times effectively every time? Unfortunately it's rare. Content on websites falls into the same category. You can write an article and put it up on your site very easily but to be just a bit better than average barely takes any extra effort at all. In researching this topic I found plenty of great advice but the articles giving the advice were as boring as the proverbial... If you want your website to do well in the search engines these days, you need to have great content. Low quality articles, or content that is copied from other sources, simply won't be enough to stand out … [Read more...]

How Web 3.0 Will Change SEO


By Andrew Riedel Google continues to make the  life of your average SEO very frustrating. With their Panda and Penguin updates, SEOs all over the world are constantly in a heightened state of anxiety wondering if and when their sites will be hit. Many black hat SEO companies who dish out spam all day long have seen their sites and their customers sites get hammered time and time again. Even white hat companies nervously wait for every forthcoming update from the big G. Every SEO and would be online marketer has used the line "links no longer work!" Whenever I see that assertion I just know that a new and exciting "SEO" product is on offer. With over 500 algorithm updates every year, some of them major (Panda is refreshed every 20 days, Penguin every 6 moths or so) so wonder SEO's are wary about the future. Web 3.0 is also known as the "semantic web" and has been talked about for more than a decade. There's no doubt that search is changing and the semantic web, in many respects, is already with us. What is the semantic web? This is explanation is from Charles Silver, CEO of the Algebraix Data Corp "The Semantic Web is about connecting data, all data, everywhere … [Read more...]

SEO Is Not For All Websites

Bored Mature Businessman Using Computer

Is Your Crappy Website Worth the Time, Money & SEO Effort? You were ahead of your time. You created a company website back in 1996 before blogs even existed. At this point, it looks like something that your three-year-old could create just by smashing the computer keyboard keys! Yet, for some reason you think it’s a good idea to try and SEO this website. You think it’s a good idea to try and promote this old, outdated piece of garbage as a strong representative of your company. Think about it for a second… Is this really the best idea? Do you really want the success of your business hinging on a pre-historic website that was created during the Internet stone ages? I really hope not for your sake. Old, out of date, ugly websites can be a really valuable piece of real estate. We’ve found that with a facelift and the right structure they can rank really, really well, but more on that later… On the other hand… Maybe you feel that you have a great website. Maybe you really like the design, but for some reason it just doesn't want to rank highly. You may have even hired an SEO professional in the past to work on the site and it never achieved what you were … [Read more...]

Why is Google+ So Important?

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Andrew Riedel, SEO Gold Coast As business owners trying to navigate the ups and downs and ins and outs of the Internet, you have to realise that some things just cannot be ignored when it comes to online marketing. Google + happens to be one such thing. You see, if you’re looking to generate as much traffic to your website as possible, Google is going to provide a large portion of it. In fact, when it comes to search engines, Google owns about 70% to 80% of all search traffic. You might be thinking, “What does this have to do with Google +?” It’s a good question. In theory, the two really shouldn’t have anything to do with one another. One is a search engine and the other is a social media platform. How do they connect? But here’s the reality… Google wants everyone to use their social media platform. Those who do receive special treatment. One of the perks of being an active member of Google + is high search engine rankings. In this instance, we’ve noticed that Google definitely plays favorites. And why not? It’s their search engine. They can do whatever they want with it. How Does Google + Fit in with SEO? From a search engine optimisation standpoint, it pays – … [Read more...]

The Importance Of Social Media Right Now And In The Future


Andrew Riedel, SEO Gold Coast As 2013 comes to a close, it’s time to start thinking about where you plan to take your business as we move into the new year. It’s time to realise that Google is making things much more difficult than years past, and getting free traffic from the search engines shouldn’t be your only source for leads going forward. As a matter of fact, if you pay attention to Google and the direction they are heading you’ll see that Google + plays a huge role in website rankings. And they are trying to build their social media brand to compete with sites like Facebook and Pinterest. And speaking of social media… It’s the wave of the future! And it’s happening right now in the present! In order to truly compete in today’s business world, and engage with your prospects and customers on a whole new level, you must use social media traffic to grow your business. It’s the smartest move in today’s economy. Let’s dissect this topic on a deeper level… Will the Search Engines (Google in Particular) Continue to Be Your Main Traffic Source Moving into 2014? For some, Google is the only game in town. Their business thrives on search engine optimisation and the … [Read more...]

How To Spend Your Yellow Pages Budget In The Digital Age


Andrew Riedel, SEO Gold Coast At one point, it was smart business to advertise your company in the Yellow Pages. But as time went by, this became an expensive way to throw away a good advertising budget. You see, as the world becomes more accustomed to the Internet, the latest trend is to use the search engines to find company websites and other information online. There’s no point advertising in the Yellow Pages any longer because no one is looking there to find products or services; at least not to the degree that they once were. So, this begs the question… “What are you doing with your Yellow Pages advertising budget right now?” Are you still spending it on this ineffective means of advertising? Or have you decided to just put the money in your pocket instead? Here’s the thing… Whether advertising in the Yellow Pages or not, you need to get your company out in front of the right prospects and potential customers. Without having a consistent lead flow, your company is bound to falter and fail. Are you excited about the changes in business? Or are you worried about losing your company altogether because you do not know how to compete in today’s digital … [Read more...]