Keywords play a very important part in SEO (search engine optimisation). It’s not just about keyword research (although that’s very important), it’s about on-page SEO and the use of and placement of your keywords and your LSI (latent semantic index) keywords.
LSI keywords very simply are words that are related to and associated with your main keywords. The way I explain it to my clients is that these keywords are the words that not only make your on-page text readable but they are words that Google would naturally expect to find in the content.
Keywords for Online Success
Online visibility for business is critical in 2011. The days of traditional forms of advertising such as newspaper, magazine and yellow pages is rapidly being replaced by online marketing.
Over 90% of people searching for your business, go straight to their computer and use one of the major search engines such as Google, Yahoo or Bing.
What these searchers type into the search engine is critical and is known as “keywords” to the internet marketing community.
When you know what people are typing into the search engines to find business like yours you can create a website and an online presence using these keywords as building blocks to get you to the top of the search engines.
And when you are at the top of the search engines and you have a great online presence there is really no stopping you from becoming the best you can be!
Keywords are our business…
SEO Gold Coast is assisting local Gold Coast businesses daily in finding the right keywords for their business and employing these keywords strategically across the world wide web, to create not only a fantastic online visibility, but leads, customers and sales as well.
As a Gold Coast business you cannot rely entirely on passing traffic or word of mouth to make a living. You have to be proactive. One of the demographic peculiarities of the Gold Coast is that just about everyone is from somewhere else.
How does someone who has just arrived on the Gold Coast from interstate find a motor mechanic, dentist, florist, accountant, handyman etc? We know that about 93% of them fire up the computer and do a search!
If you are visible online then you have a chance of getting their business. Even shops in the busiest shopping centres can benefit massively by be found on line. In fact, studies have shown that as many as 60% of store purchases resulted from a search online.
Keywords are just one aspect of online success. To find out how the right keywords can benefit your online visibility contact Andrew and Trish at SEO Gold Coast for a free online diagnostic for your business.
Or call Andrew direct on 0414 320 016 and Trish on 0408 528 161
This article is very helpful, I am now considering that when writing my page content I need to pay special attention to keywords.
I’m glad you found it helpful. In fact, anything you do online, you should be mindful of your main keywords; from writing content to filling in information on sites like Facebook and everything in between.