Andrew Riedel, SEO Gold Coast
What is the Future of the Internet and Business as we know it?
For some online businesses, change can be devastating. Your business may be riding high in the search engines and bringing in thousands of highly qualified, targeted visitors to your site each and every month. This is an amazing ride and as a business owner there’s no doubt that you’re making a killing off of this wave of free traffic.
But then something happens. Google decides to update their search engine and those coveted first page rankings that you once had disappear in the blink of an eye. You go from Internet rock star to online pauper just like that.
Is the Internet changing? Is there any way to protect your business? How do you bring in leads and customers without relying so heavily on Google?
We’ll answer these questions and more throughout the rest of this article. If you’re feeling the sting of the latest Panda 2.1 update, have no fear.
You may have to change the way you do things. You may have to stretch and expand your reach, but the Internet isn’t dead. The world hasn’t come to an end. You can resurrect your business with the right information and a little bit of elbow grease.
Let’s dive in without further delay…
The Semantic Web: What’s it all about?
The best way to describe the semantic web is to look at it as the Internet as you know it, but it’s an extension that takes it just a little bit further. It goes well beyond content and the typical boundaries of websites and normal applications.
More than anything else, it’s inspirational. It has pushed the boundaries forward, and took innovation to the next level. It has pushed the limits of semantic applications and technology.
What does it matter? How is it going to help you as a business owner looking to boost profits and your bottom line? That’s the most important question of all.
Ultimately, the semantic web will allow you to predict quite accurately the overall effects of your marketing schemes. It will help you determine marketing cost and how quickly you will be able to become profitable. It’s the wave of the future, and it’s practically happening right now.
But that’s enough about semantics and the World Wide Web. It’s one of the big changes on the horizon, but it’s not quite in full effect just yet.
Let’s see what else we can do today to help improve your company’s performance…
Are You Relying Too Heavily on Google?
Here’s the sad truth…
Google traffic is awesome, but it’s becoming more and more unreliable each passing year. If you rely completely on Google to deliver coveted traffic to your website, you may wake up one day to find out that all of your search engine rankings are gone. You may wake up one day and realize that the Internet isn’t bringing you business any longer.
You do not want to find yourself in this position as a business owner relying on the Internet to bring new prospects and customers into your company. It’s a tough spot to be in, and you need to diversify your traffic sources in order to truly take advantage of the Internet and all that it has to offer.
Let’s face it…
There’s more to the Internet than just Google. Google has just done a magnificent job of making us all think that the Internet IS Google. There are traffic sources all over the place that can bring you targeted prospects ready to buy your goods and services with credit card in hand. This is possible, and we are on the cutting edge of all things Internet traffic. We can help take your company into the 21st century and beyond.
Would you like to kill your reliance on Google? Would you like to open up your business and truly feel the power of the World Wide Web?
Here are a number of ways that we can help you…
Pay Per Click Traffic: Pay per click is a phenomenal traffic source and their are many places where you can do this, but many so-called Internet marketing specialists avoid it because they don’t know how to truly capitalise on it. But there’s nothing to be afraid of, even though you may come across SEOs that tell you to stay away from it. They are only trying to stay relevant in the ever-changing Internet marketing world.
We take the time to learn about your company. We take the time to understand your sales funnel and figure out a way to immediately capitalize on paid traffic sources. That’s where other online marketing companies fail. There’s no need to fear paid traffic. We can help turn it into a lucrative source of leads that ultimately turn into paying customers.
Social Media Traffic: Social Media another traffic source that seems to scare Internet marketers. They do not understand how to engage prospects and customers in a social media environment. They do not understand how to interact with customers on a personal basis. That’s the key to success when it comes to using social media as a way to boost business and the bottom line.
We understand social media like Facebook and Twitter marketing and there are many more that we are able to leverage such as Pinterest (read about leveraging Pinterest here). We understand that it’s necessary to engage with your prospects. That’s why we take the time to learn about your business. We learn how to break the ice, because it will allow us to meet your prospects and customers on a personal level. Check out our Facebook page.
There’s no need to fear social media any longer. It’s not a waste of time like so many people want you to believe. Mark Zuckerberg wouldn’t be a multibillionaire if it was completely useless. Pay attention to the evidence that’s right in front of you. Social media is the wave of the future, and you need to establish a presence as soon as possible.
Last but not least…
Video Marketing Traffic: Video marketing is a phenomenal traffic source and the best place to leverage this is Youtube.com. It’s the ultimate way to engage with your customers. By using video to market your business, you provide potential prospects and customers with a front row seat into your world. People want to do business with companies that they know, like and trust. Video is an excellent way to establish that trust.
Do you see the future of the Internet? Are you willing to give up your addiction to Google? We can help. Don’t hesitate to give us a call.
Photos by: FreeDigitalPhotos