Search engines such as Google, Yahoo and Bing allow businesses of any size to place ads online. The largest search engine of them all, Google, calls this Adwords or Pay Per Click (PPC) advertising.
The basic premise of advertising on Google is that your ad is shown when someone does a search for a keyword that you have included in your campaign. However, it is only when someone clicks on your ad that you will be charged.
Google is keen to line their own pockets so place the first 3 PPC advertisments above the free organic search. Below is a diagram for those who are not sure where the PPC adverts sit. If there are more than 3 advertisers for a particular keyword then the remaining PPC advertisments sit down the right hand side. Highly competitive keywords can have pages of Google PPC advertisements – all sitting on the right hand side.
One of the great things about Google Adwords is that very quick results can be obtained. If you’ve been in business for a while you’ll know that advertising can be hit and miss at the best of times. Therefore something that works quickly can be very attractive.
Google Adwords can be highly targeted to your potential customers. You get to choose what keywords you want to use and where and when your ads will be shown.
It is relatively easy to set up a Google Adwords account. What is not as simple is setting up the account to achieve optimal results. In fact Google wants accounts to be set up in a certain way and rewards advertisers who do it the “Google way” with higher ad positions and lower click costs.
We’ve been doing Google Adwords management for over 3 years now and these ads have had a huge impact for our clients.
In fact, I’m writing this in the last week before Christmas 2012 and 3 of my clients rang me this week to thank me for all the new customers that had been sent to them during the course of the year. The central strategy for most of these new customers was Pay Per Click advertising combined with SEO strategies to get their organic listings to the top of the first page of Google.
In fact, it seems that having their Adwords ads and their organic listings both being on the first page of Google supercharges their results.
It’s A Bit Like 1 + 1 = 11
That’s How Powerful It Can Be
Google Adwords can have your website on the first page of Google from day 1. No waiting for your SEO campaign to kick in. Realistically, since Panda and Penguin, it takes longer to rank a website than ever before. With SEO, the slow and steady approach works best and you have to be patient. However, it is worth it as a lot of people searching Google refuse to click on the paid ads.
If you would like to give Google Adwords a try and turn
$25 worth of advertising into $125 worth of Google ads
then give us a call.
You never know, you could be attracting new customers
to your business today.
One click could turn into a new customer!
What Is A New Customer Worth To You?
Call Andrew on 0414 320 016
To See If Google Adwords Is Right For You