Click Here to read my blog on Email Marketing Systems
10 Biggest Website Mistakes
I have a question for you …. What is the purpose of your website?
I am sure you have been told a range of things that would include making sales.
This is great but research shows that it can take as many as 7 – 10 contacts with a potential customer before they buy.
So that means that if they actually find your website once and move on, you have probably lost the opportunity to ever sell to them.
You know what it is like, you are searching Google and going from site to site looking for something and at the end you have forgotten where you started and where you have been. Well that’s exactly what it is like for your potential customers.
So to answer the question: What is the purpose of your website, From my perspective, initially it is to capture data, capture email addresses so that you can continue to interact with these potential customers.
But How Do You Get Someone’s Email Address
You give them something of immense value for free.
We call this a compelling offer. People are much less likely to give you their email address these days, so you need to make it worthwhile.
You can give away valuable information like we do.
Or you could give away a gift voucher for a discount on a product or service.
Brain Storm Ideas On What Your Customers Would Value
Block out some time with the key stake holders in your business and work out what your potential customers would value, what would be good enough for them to give you their email address.
And no, it is not a Newsletter. I haven’t signed up for a Newsletter in years.
One of the keys to this strategy is to give them something that they will value but won’t cost you very much, especially in time, which is your scarcest resource.
Did you know you have around 3 seconds to capture someone’s attention when they come to your website?
Above The Fold
Have you heard of the saying “above the fold”. This comes from the newspaper industry.
Newspapers were folded in half to make it easier for them to be transported and stored.
This meant that if you were walking past a newspaper stand or saw a newspaper in a shop the only thing you saw was what was above the fold on the first page.
This is where they put their best stories and most compelling headlines so that you would be enticed to buy the paper to read more.
Your website is exactly the same.
Open your website and don’t move your mouse, what do you see? This is what your potential customers see when they come to your website? If they don’t like what they see they are gone…
This is your 3 second opportunity to capture their attention.
So this is exactly where your Compelling Offer should go along with an email capture box.
You will need a Customer Management System to manage the email opt ins and the list.
If you stumbled across this page and you would like to receive the rest of the Videos in the series then click here and you can sign up.
Image: FreeDigitalPhotos.net
