The majority of marketers and business owners will focus on building up their own audience. This makes a great deal of sense from a marketing perspective, but it’s not always the right way to go when looking to expand your business.
What do we mean?
It’s often difficult to build a sizable audience of people that are interested in the products and services that you sell. It’s often tough to get a group of people to become interested in the content and information that you’re sharing online. This is even truer when you are first starting out on the Internet.
Many a business owner has sat down scratching his or her head trying to figure out how to crack the code. Well instead of immediately trying to develop your own audience, you need to begin borrowing other people’s audiences.
This is what direct marketers have been doing for years. They rent lists of buyers with interests and attributes similar to the products and services that they sell.
We’re not telling you to run out and rent a list of buyers. But we are about to share three interesting ways to publish content while borrowing other people’s audiences as a way to gain more exposure online. This is also going to help grow your buyers list at the same time, so it’s definitely win-win.
3 Opportunities to Gain More Exposure through Content Marketing
- Writing guest posts – when you write content for other media entities, you have an immediate way to tap into other audiences in your market. It might not be easy for certain business owners that are operating in a relatively small niche, but it is still certainly possible. In this situation, you would have to find a way to create content for websites that may have an audience that is very similar to the one you are going after. As an example, if you offer plumbing services, one way to potentially get extra attention is to create an article about plumbing tips that you can put on your local town website. By sharing this information in your town – or at least in one of the towns that you operate in – you are getting it out in front of your audience even though the website is not specifically plumbing related. It’s a powerful way to tap into your ideal audience without having to build one on your own from scratch.
- Create content that you will publish on social media platforms – whether you realise it or not, just about everyone in your market is hanging out on one social media platform or another. If you begin to create content – and it has to be valuable and engaging – then you should start posting it on social media websites for the entire world to see. Even though you are operating in a small, local niche, you will definitely attract your audience on social media sites. And if possible, find local groups on Facebook that will allow you to publish your content on their pages. This is a great way to get exposure from existing Facebook groups and pages without having to do all of the legwork to build your own audience.
- Hold live events and use this for your online content creation. – These days, holding a live event is an excellent way to get your message out to the right audience. And you can use all of the content that you generate for the live event and post it on the web. This is the best way to create content and use it for multiple purposes. Instead of discarding all of your content once the live event is through, you need to re-purpose it in a form that can easily be shared on the Internet. And then you can go to your favorite social media websites and blogs and offer this content as guest posts, social shares and more.
At the end of the day, there are many wonderful ways to publish content online as a way to gain more exposure. You do not need to have your own audience in order to start making sales on the Internet. Tap into existing audiences by sharing valuable content that people will enjoy, benefit from and appreciate.