As a business owner entering into the world of online marketing, it is incredibly important to understand that testing all aspects of your sales funnel is one of the major keys to success. You can literally spend years on the Internet and get nowhere if you do not have a strategy in place and you do not test out various aspects of your offers.
And the other thing is this: you will not know if an idea will work to your benefit without testing it. It would be a shame to let good marketing ideas go to the wayside because nobody took the time to test the idea to see what it would do.
We’d like to help you increase your online sales. There are a number of different aspects of your marketing funnel that you can test, tweak and change to increase overall sales, email opt in rates and more.
Let’s dive right in without further interruption.
Things to Test to Increase Online Sales
Here are some crucial areas to test in no particular order:
- Try only selling one product or service on your homepage – this may seem counter-intuitive if you offer many products and services, but you’d be surprised at how effective this can truly be. In a perfect world, you’d even take the time to test a low dollar amount product or service just to get new customers into your sales funnel. No matter which way you go, try only selling one product or service to see what happens. This is going to help because we’ve noticed that the fewer products available, the better the sales are. People do not want to have too many options because they find it confusing, overwhelming and difficult to handle. And when things are difficult, people walk away. So try selling one product or service and see how it transforms your sales.
- Opt in offer repositioning – are you trying to build a loyal list of subscribers? Obviously this is a good thing because it provides access to people interested in the products and services that you sell. And it allows you to market to these individuals over and over again. We recommend repositioning your opt in offer on your website. This tool for gathering email addresses is crucial to building your list. Try placing your opt in offer if a prominent area on your home page. The top left of the page is where your visitors’ eyes are going to be immediately drawn to, so put your opt in box there and see if it helps to increase conversions.
- Test multiple headlines featuring different benefits – most business owners fail to realize just how much of an impact their headline is going to have toward online sales. The headline is the first thing that visitors often see, so it’s imperative that this crucial piece of information is attention grabbing and compelling. Because if it lacks in either of these areas, nobody is going to click it. And when nobody clicks it, they are not going to read your sales page either. So a compelling headline is crucial to increasing online sales and it must have maximum impact in order to achieve the maximum effect.
- Create visitor trust in your copy – if you are going to sell online – and sell massive amounts – you have to create a level of trust in order to succeed. Your website copy needs to establish your credibility. It needs to make you appear to be an authority in your market. And it needs to make your visitors feel comfortable enough to make a purchase from you. You can do this in a number of ways, but two of our favorites include: customer testimonials and listing your business credentials. By adding sections on your website containing information addressing both of these areas, customers are going to spend more money and purchase more products and services from your site.
As you can see, it’s going to be a lot easier to increase online sales than you may have originally imagined. But the ultimate way to do so is to test various aspects of your marketing and see what makes a difference. This is how to increase online conversions and it’s very effective, so please use this information as a guide.