As business and website owners, it is our job to convince our fan bases to ultimately end up becoming paying customers. And if you want to last in business for any length of time, this is an important job that you must learn how to master.
Conversions are the lifeblood of every business. You may be getting tons of traffic to your websites and social media pages at this point, but without being able to convert those of visitors into customers, you ultimately have nothing.
It’s important to note that you can use social media as a way to increase trust and gain better conversions in your industry. We would like to point out some powerful ways that you can begin using social media today to increase trust and conversions in your business relatively quickly.
Use Current Events to Your Advantage
One of the easiest ways to gain trust with your audience is to use current events going on around you to your advantage. When on social media, it is wise to talk about certain current events and put your own unique spin on these things.
As an example, your audience will relate to you more if you talk about current events on your social media sites. Share pictures of things that are going on in the news and put your own unique spin on this information. Your audience will get to know you better, find out what you are interested in, and ultimately relate to you much more. This will make them want to spend money with your business and they’ll feel good about their purchases because they know you on social media and they have gotten to like you.
Use Hashtags… Responsibly
Unfortunately, hashtags have gotten a bad rap over the years. One of the reasons why they get a bad rap is because people do not know how use them correctly. So, you can either learn to use them responsibly or do not use them at all.
The best way to get in on they hashtags act is to find current trending hashtags and share relevant content based on those tags. When you do this, not only will you relate more to your audience, but you’ll broaden your audience as well when other people find your hashtags and begin looking at your content.
It’s also fun and exciting to create your own hashtags. And if you can get some of them to go viral, you will ultimately control the conversation and you could direct it in ways that you desire. This will encourage people to share content using your hashtags and will help your current content go viral.
Talk about Popular People and Companies on Social Media
Using social media is all about being relevant, staying on topic and talking about popular people and companies. The easiest way to get your market to know and like you is to talk about the companies and people that they are already talking about on social media websites.
This is also an interesting way to expand your audience as well. Because if you tag a popular person on Twitter or Facebook, there is a strong possibility that they will end up sharing or re-tweeting your content. And when this happens, the sky’s the limit because your audience is going to open up wide and you’re going to attract a lot more people into your business by getting a share from a popular company or person on social media.
Plus, it’s always good to engage with “influencers“. If you can engage with these people, you can use their celebrity to help boost your status online. And there’s nothing wrong with doing this. People do it all the time. You have to begin taking advantage of the resources that are right there in front of you. And using companies and celebrities is one fantastic way to get your customers to know and like you and also expand your reach.
Finally, when using social media, always make sure that you fulfill the promises that you make to your audience. If you tell people that you’re going to do something, you better well do it. Otherwise you’ll end up hurting your business instead of helping it. See our article about taking care of your customers.
Follow these guidelines in order to build trust and improve conversions on social media.