We wrote an article about dominating Google about 3 1/2 years ago. You can read it here:
My, how time flies when you're having fun online! It was a short case study about a Chiropractor operating in Casino and Lismore (in Northern NSW).
At that time SEO Gold Coast was exclusively looking after local Gold Coast clients and achieving great results (SEO was a whole lot easier back then!)
It's interesting to note all these years later that domination of Google is still possible, albeit a whole lot harder if there is more than a little competition. Everyone is a whole lot smarter today. Local business people can still obtain a great result undertaking their own online activities. There is just so much free information available that you can be very lucky if:
1. You stumble on the right information,
2. The keyword your trying to rank for has low competition and
3. You are lucky enough to have a decent website that is well structured and coded.
Getting all your ducks lined up in a row, and obtaining a great result is more likely however, with an experienced online campaigner like SEO Gold Coast. We have been in the trenches fighting every Google algorithm change that has been thrown at us. Some of the changes hurt our site ranking significantly. Even this site took 2 hits. One was fixed in a month. The other took nerdy 6 months to get back to #1.
Finding the right information – that has been key to our successes. There is so much junk out there now and you can get attracted to all the shiny stuff. Shiny Object Syndrome is a disease that you must cure yourself from! I bought a lot of these objects in the early days, most were junk, now gathering virtual dust in my hard drive, others had nuggets of information that have held up over time. It was finding like minded people online, with a passion for learning and teaching that was the key finally. Today we are members of a handful of global SEO think tanks where any question can be asked and opinions expressed on a daily basis.
The hundreds of hours of research, study and testing of SEO theories have really paid off. So much so we now have confidence that we know what to do for a client to 1. get them ranked on Google for their most profitable keyword 2. keep them there long term.
Keyword selection – low competition keyword are no longer challenging! These days we have national and global clients with keywords in the range from medium to tough competition. However, there are local keywords that can be challenging, because there are just so many people in the niche. We have several sites in the termite inspections niche. There are over 300 businesses vying for work on the Gold Coast alone. That's a LOT of competition in such a small area.
Well structured websites – you wouldn't believe me if I told you how bad most websites are! The main problems with most websites are; poor structure and coding, poor conversion, no on-page SEO to speak, lack of quality and original content; and sites with no plan and no hope of ranking. There is an art to SEO web design. And we've cracked the code on that too!
Getting back to the main point of this post, which was following up on the Casino Chiropractor who we worked with 3.5 years ago… Even though we have done zero back linking, added zero content, done nothing to address on page SEO etc, the business is still ranking very well. It's still dominating the first page of Google and now has secured an extra large piece of real estate on the top right hand side of the first page of Google thanks to the Google Places that we set up and optimised in 2011. Below is how the top of the first page looks now. Notice how YellowPages listings dominate the top of the page! That's because of their high domain authority, someone I'll cover in a future post.
That's a huge chunk of real estate over there on the top right hand side – marked with a red outline – anyone searching for this term, “chiropractic Casino”, can hardly fail to miss it!
Imagine if the chiropractor had decided to invest in the future of his business and continue with online marketing! Seriously, he would dominate the first 2 pages of Google without a shadow of a doubt and have hired 2 or 3 staff to handle all the work!
Do you want your industry to dominate Google?
Give me a call on 100 885 487
You won't regret it!