Andrew Riedel, SEO Gold Coast
Did you know that it can take up to 9 connections with a potential customer before they buy your product or service?
The question you should be asking yourself is ……. “How do I ensure I get those 9 connections”?
And if your business is new or a bit short of money, “How do I do it for free…………”?
One way is to use the power of an Email Data Base Marketing system and create an Email Auto Responder series that goes out to your potential customers
Did you know that you are not able to email a potential client list from “Outlook”. If you add too many emails to an Outlook Email, your email will end up not being delivered or in the spam folder.
To email a reasonable number of potential clients you need a professional email system. They range in price depending on the number of subscribers you have and the number of emails you wish to send every month. The price usually increases as the number of subscribers and emails sent increase.
Some have a free trial for 30 days and others have a free service for a small number of subscribers and email messages.
We have found an excellent system – MailChimp
It is free while you have under 2,000 subscribers and send less than 12,000 emails a month.
Most new businesses don’t have anywhere near 2,000 subscribers.
One of the issues you need to consider is the “deliverability” of the emails. Do the emails get to the “In Box” of your receipients or do they end up in the spam folder. The best Email Marketing companies work hard to ensure they don’t allow spammers to use their services. This means if you use these companies your emails tend to get delivered. Mail Chimp is one of those companies.
You can add your logo and colours to Mail Chimp email templates so the emails will look as close to your branding as possible. They also have excellent Video tutorials to easily and quickly get you started.
But, if you are like us and need to email more than 2,000 subscribers you can use any of the following companies and know you have the best chance of getting your emails delivered. They all provide email templates, great training and “deliverability”. Check out their individual websites for pricing comparisons. Most of them have a free trial, this will give you plenty of time to check them out and see if they fit your business.