Anyone doing business online in any capacity needs to know that Google has their Panda 4.2 update currently underway. While this update might not have an immediate effect on you, it is going to be slowly rolled out over the course of the next few months, so changes are going to take place on a day by day basis.
This Panda algorithm update will certainly effect the rankings, by as much as 2-3% of English search queries, and it certainly might have an effect on your search engine positions as well. This does not necessarily have to be the end of the world as long as you are prepared. And if you have been making the necessary changes and acting in accordance with all of the other Panda updates, then this one should not have any major effect on your websites.
The Google Panda 4.2 Update Is Happening Very Slowly
For many of you reading this, the latest Panda 4.2 update might be a complete surprise to you. Most updates usually happen very quickly and the effects on the search engine rankings are immediately noticeable. Not with this particular update though.
On the contrary, Google is rolling this update out incredibly slowly. So it’s difficult to notice since the changes are not going to have a major effect on the day-to-day rankings. But the overall effect will certainly be noticeable by search engine optimization specialists and business owners when you look at the grand scheme of things.
Some of you have taken the time to understand the Google Panda algorithm changes. And for those of you who have paid attention and used the algorithm manipulations to your advantage will most likely experience a positive outcome. You will quite possibly have better search engine rankings when all is said and done. Or if anything, your rankings will not be effected one way or another.
But on the opposite side of the coin, those of you who have not been paying attention to the algorithm updates will probably suffer because of this. Google is very strict with the way they update their algorithms, and if you are out of accordance your search engine rankings will drop. This is inevitably going to happen if you have been trying to game the system.
Panda is all about “user experience” and, for your website, this includes site load speed, responsiveness to mobile devices, quality original content, links that actually go where they are supposed to and many more factors.
It's not too late to get your website into shape (from a Panda perspective) and hiring SEO Gold Coast to do the dirty work for you while you attend to the running of your business, is a great step to take.
Preparing for Future Google Panda Updates
We have many years of experience with all Google Panda updates that have taken place since as early as February 2011 when Panda 1.0 was first rolled out. Mastering the search engines – i.e. Google – requires years of experience, knowledge of search engine algorithms and the willingness and ability to play the long game.
Many business owners do not have the time or inclination to play the Google long game. They have other things that they need to do in order to run their business properly. That’s why it’s imperative to leave this type of work to the professionals if you want to continue to get the coveted search engine traffic that has been coming to your website.
By hiring us, you will have knowledgeable and experienced people working on your website and search engine optimisation. This will all but guarantee that your website ranking stick during any update, and even better, they may move in a positive direction. That’s why sticking with a search engine optimisation specialist like us is the best move to make when you are a business owner and cannot keep up with all of the Google algorithm changes that regularly take place.
Preparation is the key to success in business. The Google Panda 4.2 update should not sideswipe your search engine rankings and knock you off of the top of the first page. On the contrary, updates need to help solidify your listings while knocking off the other sites that are trying to game the system.
Please let us help you continue to dominate the search engine rankings in your market.