Andrew Riedel, SEO Gold Coast
What is Pinterest? What is SEO? When you know what these two things are, you could be on your way to increasing your business profile. Or is business your point? Maybe you just want ideas from other browsers to help you complete a project. Many consumers use Pinterest for both of these reasons and their numbers keep growing.
Pinterest is a place where web users organize images and videos pertaining to topics or projects. They collect ‘pins' which relate to their interests; hence, the name “pinterest” came into being. If you are building a setting for a play and you want certain decorations (fabric flowers, sashes), you might collect every “pin” relevant to this subject, or at least all of the ones which interest you. Not only do you collect them but you also organize them in a way that makes the information easier to use.
What Is SEO?
SEO stands for “search engine optimisation“. When you search for something on the computer, the terms you enter into the search engine are key words. The browser looks for anything linked to those key words. For example, if you wanted information about refinishing antique furniture, you would type those words into the search engine and a list of websites would come up. The sites themselves might not have helpful names. It is information posted on them which gives the browser and users leads.
As the writer of information going onto the web, it is important to write key word-rich postings. Words should come up in many forms, conjugated into various tenses and plural as well as singular.
What Does Pinterest Have to Do with SEO?
When you are searching for information about a topic, you will be led to websites rich in that information. There is a good chance Pinterest will be one of those top sites for a variety of reasons.
One is that information is categorized onto boards. This means the same topic is replicated throughout that board in a number of ways. Take doll clothes. Your board might contain several items of doll clothes, and each one is separately labeled.
Then there are multiple boards. If the categories share any kind of similarities, there is another layer to your SEO success. Perhaps one board contains doll clothes. Another contains furniture for storing doll clothes or seasonal clothing for dolls. Perhaps dolls are divided into categories: antiques, 14-inch dolls, and Barbies.
The profile of a Pinterest member leads readers to their postings as well. At Pinterest, they encourage their members to fill out profiles to the best of their ability. SEO experts suggest writing a profile that is full of key words, not just blogs.
Once a follower of a Pinterest topic or writer indicates an interest in a writer or topic she/it gets posted to his or her home page. This is not always hugely beneficial, but if the follower has a following of her own, she has the power to repost that page and its SEO keywords (which will come up as a well-named feed) to multiple fellow Pinterest members and other people on her email list.
You already know from your own SEO searches just how often Pinterest comes up in a search for anything, especially if it is related to something artistic. Usually, that feed does not lead to a product for sale, but the Pinterest feed will lead to other websites including retail outlets for online shopping or lists written as part of the Pinterest posting which lead readers to outer sites.
Users indicate that backlinks are valuable when it comes to Pinterest. People are talking about your project/captions/subject in their websites. They are blogging and writing things with links to your web page. As they do, they create backlinks that continue to point in your direction.
What some writers say is that Pinterest postings have the benefit of being specific. While readers become frustrated in their search for an idea or project because they are led to general sites, Pinterest users tend to be particular. They label their projects carefully. A dollhouse is made from certain materials. A renovation project is done on an older home.
If your Pinterest feed is for a business, social media experts have some advice for you: go to extra lengths to reach the public. Use all of the tools available to make it easy for a viewer to connect your feed with other social media to find your other posts or get your name to more browsers.