Is Your Crappy Website Worth the Time, Money & SEO Effort?
You were ahead of your time. You created a company website back in 1996 before blogs even existed. At this point, it looks like something that your three-year-old could create just by smashing the computer keyboard keys!
Yet, for some reason you think it’s a good idea to try and SEO this website. You think it’s a good idea to try and promote this old, outdated piece of garbage as a strong representative of your company.
Think about it for a second…
Is this really the best idea? Do you really want the success of your business hinging on a pre-historic website that was created during the Internet stone ages? I really hope not for your sake.
Old, out of date, ugly websites can be a really valuable piece of real estate. We’ve found that with a facelift and the right structure they can rank really, really well, but more on that later…
On the other hand…
Maybe you feel that you have a great website. Maybe you really like the design, but for some reason it just doesn't want to rank highly. You may have even hired an SEO professional in the past to work on the site and it never achieved what you were hoping it could do. Maybe you succumbed to the “charms” of a cheap overseas SEO (you know the ones who email you everyday) and it all turned to custard?
In fact, there are a number of reasons why you should avoid doing any more work to old, outdated websites or websites that have been run through the ringer and no longer function the way that they once did.
Let’s look at a number of examples of a crappy website so that you’ll know what needs to be done next in order to promote your business…
Examples of Bad Websites
Does your website suffer from any of the following?
- Old, outdated platform that barely even exists at this point.
- Free or “cheap” blogging platforms (Wix, Weebly, Crazy Domains, Vista Print…)
- Bad coding
- Poor SEO – meaning you hired a professional in the past, and they only provided low-quality links, irrelevant links, foreign links and other things that will hurt your website’s performance.
- Website is over optimized.
- Website has been slapped or penalised by Google and other search engines.
- Bed website structure.
- Other reasons too numerous to list.
Let’s face it…
If your website is suffering from any of the problems that we’ve just mentioned above, you are in a sad state of affairs. It doesn’t matter what we try to do to your site, because nothing is going to revive it. Nothing is going to bring it back from the dead. It’s time to bury this puppy and move on from here.
I know it might be hard for you if the website is been with you for a long time and more so if you went and spent the equivalent of the GDP of a small island nation on it. I know it might be difficult to handle to get rid of something that has been with your business for so long. But you are looking to achieve success online, not hang on to the past. That means you have to do whatever it takes in order to reach your goals. If getting rid of a crappy website is going to help, then that’s what you should do.
If you do not know whether or not your website is good or bad, call us and we’ll take a look. We’ll tell you if you need to update it or not, and we can even make recommendations to help you figure out your next moves to achieve online market dominance.
How Can You Help My Company If We Are Struggling with Shitty Website Syndrome?
Okay, so you’ve come to terms with your crappy website. You realize that it’s only holding you back. You realize that it’s a hindrance and nothing more. You realize that it’s time to update and bring your company into the 21st century.
You might be wondering what you can do in order to improve your online presence. You might be wondering what you could do in order to establish your business online.
We have a lot of experience in this area, and we have some great suggestions that we would like you to take to heart. Listen to what we are about to share and decide if it makes the most sense for your company.
Starting over from Scratch
If your site is so bad that we determine it is irredeemable, we recommend that you start over from scratch. We will build you a completely new website from the bottom up, with all of the latest and greatest technology that will make ranking your website a breeze.
This is the best thing to do for your business. This is the best way to bounce back and give yourself a fighting chance at online survival.
Additional SEO Website Architecture
If we look at your site and determine that it is redeemable, one of the things we may decide is to add SEO website architecture. This is an important step in the process, because it will allow you a real opportunity to start ranking in the search engines and receiving some of the coveted traffic that Google, Yahoo and Bing provide only the best and brightest in your industry.
If your website is good but it just doesn’t rank, you may want to allow us the opportunity to create satellite websites. They are smaller, targeted websites that deliver traffic to your main pages. This is a website traffic funnel system that will bring targeted visitors from all over the web based on the most coveted keyword phrases in your niche.
Semantic Web Technology
The World Wide Web is changing. And search engine optimization is changing right along with it. The search engines are starting to lean toward the semantic web, which some people are starting to call web 3.0.
In order to capitalize on these changes before they take place, it’s best to start employing semantic web technology now so that you’re ahead of the game. Without going into too many details, we can use this technology to put you ahead of the pack as changes take place.
As you can see, your crappy website might not be worth the effort. But there are plenty of things that you can do to boost your online business. We’d love to help, so give us a call and schedule a consultation.
Call Andrew Riedel on 0414 320 016 for a free website analysis. Find out how I can assist you!