Andrew Riedel, SEO Gold Coast
As 2013 comes to a close, it’s time to start thinking about where you plan to take your business as we move into the new year. It’s time to realise that Google is making things much more difficult than years past, and getting free traffic from the search engines shouldn’t be your only source for leads going forward.
As a matter of fact, if you pay attention to Google and the direction they are heading you’ll see that Google + plays a huge role in website rankings. And they are trying to build their social media brand to compete with sites like Facebook and Pinterest.
And speaking of social media…
It’s the wave of the future! And it’s happening right now in the present!
In order to truly compete in today’s business world, and engage with your prospects and customers on a whole new level, you must use social media traffic to grow your business. It’s the smartest move in today’s economy. Let’s dissect this topic on a deeper level…
Will the Search Engines (Google in Particular) Continue to Be Your Main Traffic Source Moving into 2014?
For some, Google is the only game in town. Their business thrives on search engine optimisation and the traffic that comes along with it.
But what would happen if that traffic were to disappear? That’s the question you need to begin asking yourself at this point.
The Internet is changing. The semantic web is taking over and social media is a huge part of the process whether you realise it or not.
Ultimately, if you want to gain website rankings and avoid Google slaps and animal penalties like Panda, Hummingbird and Penguin, the best way to do so would be to create a huge Internet footprint that revolves around your main website property.
As an example, let’s say you have a company blog and website that you use as your main point of contact on the Internet. You want to rank this website for the most coveted keyword phrases in your market.
In the past, it was simple to have a search engine optimisation specialist fire a bunch of high PR backlinks at the website to boost rankings. That was enough to achieve search engine optimisation success for the longest time.
Today’s Internet is different. In today’s online world, Google wants to see a massive footprint showing the world – at least on the Internet – that you are a major player and true authority in your market. That’s the semantic web in action, and the biggest component of the entire thing is your activity on social media.
Without a presence on social media, your website will struggle. You need Facebook likes, Google +’s and a following on Pinterest to prove that you are a real authority in your market.
What Should You Expect from Social Media?
You should expect two main things from social media.
The first thing to expect is the added power that it will provide your blogs and websites to help with search engine rankings. If you love Google search engine traffic then you need social media more than ever. But that’s not the only reason why social media is so important…
The second thing to expect is engagement with your prospects and customers. Once you start engaging with your customers on social media you’ll see a major boost in conversions. You’ll see your business begin to thrive and excel even further now that you are communicating with your customers on a personal level.
The social media engagement aspect is so important when doing business today. People want to get to know the companies where they spend money, and the best way to accomplish this is through following and interacting with them on social media.
Are you starting to see the bigger picture? As a business owner looking to conquer their market online, it’s time to begin interacting with your market and getting personal through social media.
How Can You Begin Developing a Social Media Presence?
Here’s the beauty of it all… You don’t have to do anything to build your presence on social media. If you prefer, you don’t even have to be the one interacting with your market. We’d be happy to help you every step of the way.
In fact, we’re willing to assist with your social media engagement efforts as we move into 2014 and beyond.
We want you to succeed like you’ve never succeeded before, and we can best help by working with you to build your social media presence by engaging with your customers to build trust and increase conversions.