A powerful way to get a lot more traffic going to your video is to get it to rank highly in the search engines for certain keyword phrases. And since Google owns YouTube, it’s incredibly beneficial from an SEO perspective to post your videos on this website. Google loves to rank YouTube videos highly in the search engines, so posting videos on their site will help to propel your rankings to the top of the first page of Google.
Video keywords are an absolute must if you are going to acquire high search engine rankings for your videos. So it ultimately makes the most sense to find the perfect keywords to base your videos around. You’ll appreciate the added SEO juice, and having the right keywords will help to focus your content so that you can provide the perfect user experience and make Google very happy at the same time.
With that said, we would like to help you choose the best video keywords for your content. And we would also like to provide some suggestions to help you rank these videos highly in the search engines. So that’s what we’ll do right now.
How To Choose The Best Video Keywords
Before you even begin creating your video content, the first necessary step is to determine the video keywords to use to base your video around. You want these keywords to target your market specifically and they must be regularly searched in Google by your audience.
To determine the best video keywords to base your videos around, we recommend using analytics to find the precise keywords that your users are searching. Keyword research is a process that is ongoing, so it always pays off big to keep an eye on the phrases that are bringing people to your website.
By analyzing your website for specific keyword phrases, a brand will have the opportunity to avoid making costly keyword mistakes. You want to create videos around keywords that bring visitors to your website, because they have proven to drive traffic and attractive visitors so you know they already deliver the goods.
But at the same time, if you use a keyword research tool to find out if potential prospects in your niche are searching certain key words regularly, then you can also begin creating video content based around keyword research as well that you will eventually rank highly in the search engines.
So, choose an analytic approach when looking for keywords to make videos around, but also use the Google keyword planner tool as well as the YouTube keyword tool to find the ideal keywords that your market is searching to find videos in your niche.
Keywords that will work really well for YouTube and for organic Google search as well, fall into the following categories
1. How To …
5. What is …
“How to” videos are great in almost any niche, from cooking to plumbing! If you sell products then a product review video could work really well.
The thing is that people are hungry for information these days. It seems that the more information is available on the Internet the more people want to know!
How To Rank A Video
Now that we have figured out how to determine the best video keywords, it’s important to take a look at ways to rank a video highly in the Google search engines. This is the part of the process that is going to bring those highly coveted visitors to your videos and propel them into your sales funnel.
Adding Text Content To Video
To start things off, it’s important to mention that each and every one of your videos needs text based content if it’s ever going to rank. The search engines love fresh, original and relevant content. They use this content to determine what your page is about and whether or not it deserves to rank.
To get videos to rank, you need to surround it with text so that the search engines can crawl the content, figure out which keywords are the most relevant to the page and then determine where the video belongs in the rankings from there. This is a crucial step that many video creators often miss when trying to rank videos.
Focus Your Content On One Or Two Keywords
More than anything else, Google and the search engines love focused content. They want to deliver a page to a searcher that is strictly focused and shares content based on the keyword that they searched. If your content is all over the place and focused on too many keywords, Google and the other search engines will never rank it highly because they will not know which keyword is most relevant.
Pick a keyword and make sure you have it at the start of your title, in the description (along with at least 200 to 300 words) and in the tags. Get as many variations of the keyword as you can into the tags sections.
For more information about ranking your videos on Google call SEO Gold Coast on 1300 885 487