Setting up a website online for your business is necessary in today’s world, but it’s only the tip of the iceberg. Actually getting people to visit this website is another thing entirely, and obviously the ultimate goal of business owners.
How do you get people to find your website? Well, you can establish your presence on social media and then share links to your site and hopefully create a customer base that way. Or you can use the search engines to your advantage, gather search data about your customers and begin ranking for dozens, if not hundreds, of keyword phrases in your market.
In truth, both methods are excellent ways to expand your reach and grow your business. But for the sake of this post, we are going to talk about how to use search data in order to expand your company reach.
Keyword Research: Search Data at Its Finest
In order to expand your reach in the search engines, you’ll need to tap into keyword research with the intention of improving your search engine optimization.
What is keyword research? In this case we will use Google as an example. You need to log on to your Google account in order to access the keyword planner. You can type in a particular keyword phrase relevant to your industry and then look at all the results.
You can get up to as much as 800 results per search, and this will give you lots of ideas about what people are searching for when they are looking for products and services in your market.
This data is crucial for you to tap into a broad array of keywords that you can rank for. And once you know these keywords, you can create content based around them that you can then rank highly in the Google search results.
Once you have the high rankings on the first page of Google, people will begin to start viewing your content. They will look at your website to learn more about the topic at hand based on the keyword, and then from there if your site is set up correctly they will enter your sales funnel. This is how to grow your customer base through the use of keyword research.
Why Is Search Data so Important?
It’s important because it gives you a look into the mind of your target audience. It allows you to see exactly how they interact in the search engines and lets you know precisely what they are searching for.
This is invaluable information that you can get for free, and it will help you build a profile of your customer based on the way that they search and use the search engine. This profile will let you know how to create content that your potential customers are looking for. It will let you know how to interact with them so that they connect with your business and want to become your customer.
Search data is some of the most valuable research for business owners in today’s digital world. And the best part is that in many instances this data is free, and it will help you to create a message that your audience will resonate with.
Because that’s what it’s all about. Tapping into your audience so that they want to come back to your site over and over again in order to read what you have to say and then buy your products and services.
So never underestimate the value of search data. This information could be the difference between achieving success and failing online. It really is that powerful.
How to Use Keyword Research to Create Powerful Content
It’s time to get creative when designing content for your blog and website. As an example, let’s say you are an Italian restaurant owner in Sydney looking to bring in new customers from the Internet.
Well, you would use the Google keyword planner to find out what people are searching when looking for Italian restaurants. Once you know this information, you can write articles about the topic, create info-graphics, create videos and so much more.
Whatever you do, make sure that content is enticing to your audience. That is the key to success.
Of course, if you don't have the time or confidence to do this for yourself, we can do this for you. After all we do this all day, every day. And we would love to help you too.