Andrew Riedel, SEO Gold Coast
If you intend to achieve a profitable business and successful online presence, you absolutely need the help of an SEO consultant especially on the Gold Coast where competition is high and business can be unforgiving.
Search Engine Optimisation also known as SEO is the set of actions and procedures that, when employed, will get more traffic to your website, increase your website’s search engine rankings and see more people consume your products and services.
That’s the plan anyway. Sometimes the best laid plans can go astray and the most ill-conceived, poorly thought through strategies can bring you raging success. Take nothing for granted in the online space!
One problem that many of our Gold Coast clients have experienced before seeking our professional SEO consultancy services is optimising their website for the wrong keywords.
Many of these clients had sought the services of a web design company and thought that they were also getting their website “SEO’d”
I’ve lost count of the number of times that local businesses have been ripped off by these web design firms posing as SEO experts.
What often happens is they get a website that might look good but is not designed with sales and marketing in mind. The website is poorly designed from an SEO perspective and no ongoing SEO is being done.
It is a complete waste of time and energy to enhance your website for keywords and keyphrases which have zero to low monthly searches, yet we see this nearly every week.
Recently we were providing financial support for one our local clients and broached the topic of also providing SEO services as well. Turnover had dropped and the business was trying to keep it’s head above water. The client told us that she didn’t need our SEO consultancy services as her website was number 1 in Google for her main keyword. Great! Let’s see how many local searches there are for that keyword. The answer was about 1000 per month. Now that’s not bad but the business was struggling and needed many more paying customers. Unfortunately that keyword wasn’t a “money” keyword and we thought we could do better.
When we found a keyword for this business that had 10,000 local searches a month, and the website did not rank for this keyword at all, we got the client’s SEO business and went to work immediately.
It didn’t take long to get this keyword placed very highly on page one of Google (in fact one tactic that we employ did that literally overnight) and within a matter of 2 or 3 weeks our happy customer was reporting not only increased phone calls but increased sales as well. When each sale is in the order of $5,000 to $8,000, it doesn’t take much to put a smile on our clients face!
Oh, and by the way, how does she know that these leads and sales were coming from the website and specifically from the keywords that are now being optimised?
She asks them! Our client handles all the sales calls that come in, as sales is her expertise. We also gave her a set of questions to ask each caller. These questions are designed to find out what’s working and what’s not. A great tool for deciding what marketing to keep and what to throw out.
There are numerous SEO and online marketing strategies that could be implemented for your website marketing needs. Our SEO consultancy here on the Gold Coast will assist you to increase your online visibility and maximise your marketing budget. And, we can do this even if you don’t have a website.
Find out how we can assist you.