By Andrew Riedel
Tired of getting your butt kicked by Google’s farm animal updates? As usual, whenever Google rolls out one of its major updates many unfortunate websites feel the brunt of the latest changes.
WARNING 27/05/14: There has been an Panda (4.0) update and Penguin 3.0 is due any day. Is your website safe?
Maybe your website lost ground once Penguin 2.0 was officially rolled out and put into effect (around 25th May, 2014). It’s unfortunate if this happened. But it doesn’t need to ruin your life. There is a way to not only bring your rankings back, but maintain top rankings from here on out.
That’s what we’re going to talk about today.
We’re going to show you exactly what needs to be done in order to weather the coming Google Penguin 3.0 storm but you will need to move fast.
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Are you ready to learn the tricks of the trade? Are you ready to pick yourself up off the floor and get back to business? Then let’s get to it, shall we…?
Quality Links Trump Quantity Every Time
Back in the day it was easy to rank websites. It didn’t matter what kind of links you had pointing back to your site, just as long as there was a lot of them.
There was a time when all you needed to do was blast thousands of low quality links – i.e. garbage links – at your website and it would rank highly for all kinds of search terms. Basically whatever you use as anchor text would rank. But Google doesn’t like this style of back-linking anymore.
As a matter of fact, if you attempt to use thousands of low quality links to rank your website and webpages, the only thing you’re going to do is suffer a Google Penguin penalty.
Now don’t get me wrong, this penalty is a lot more than just about low quality backlinks. It’s about the type of anchor text being used for those backlinks and On Page factors play a part as well. We will discuss all of this shortly.
But the main take away in this section is this…
… Instead of focusing on thousands of low quality backlinks, pay attention to getting high PR links at a slow and steady pace.
Think about SEO and backlinking just like the tortoise and the hare story. Slow and steady wins the race in today’s search engine optimisation world. Fast and low quality links will kill your website, put you in the sandbox and potentially damage your chances at ever ranking again.
SEO is all about patience in 2014 and beyond. It’s all about slow backlinking and making your links look as natural as possible.
Are you starting to see a trend?
Let’s move on to the next topic…
Anchor Text Diversity Plays A Major Role In Website Ranking
Not that long ago, if you wanted to rank for a specific term the best way to do that was to build lots of backlinks pointing to your site with the exact match anchor text of the term you wanted to rank for.
Let’s look at an example to help you better understand…
Say you wanted to rank for the phrase “chickenpox scar removal.”
If this was just a few years ago, you would build hundreds – even thousands – of links pointing back to your website and they would all contain the exact match anchor text phrase “chickenpox scar removal.”
This was the fastest and easiest way to rank a website back in the day. But it doesn’t work any longer. The Penguin 2.0 update put an end to this type of backlinking and anchor text altogether. You need to diversify your anchor text properly and add generic phrases mixed in with the anchor text so it looks more natural.
Expert tip: In today’s link building world, the more natural your back links and anchor text appear to be, the better you’ll have an opportunity at rankings for the keyword phrases most relevant to your website.
Getting back to our story…
So, we were trying to rank for the keyword phrase “chickenpox scar removal.”
Now it would be wise to build anchor text with this exact match phrase about 10% of the time. Remember, we used to build links at about 70% exact match in the past or higher. That is complete overkill these days and you’ll end up penalising your site. Stick to 10% and then follow this recipe that I’m about to share with you…
Next, you really want to mix up the anchor text in a number of different ways.
To rank for “chickenpox scar removal,” it would help to use anchor text similar to phrases like…
- Chickenpox scar removal best practices
- best practices for chicken-pox scar removal in 2013
- top chicken pox scar removal remedies
- best chickenpox scar removal options in 2013 and beyond
- and anything similar to the phrases above
This should make up a big portion of your anchor text. But you also need to have anchor text with your raw URL and generic phrases such as “click here,” “download now,” and “learn more”.
There’s no exact formula to determine what percentage anchor text you should use for all of the various generic phrases and expanded exact match anchor text. Just use your best judgment and see what works for the particular phrases that you’re going after.
Matt Cutts From Google On Search Engine Optimization's Direction
So, moving on to our final recommendation…
On Page SEO Factors Play A Major Role In Ranking Again
Just like our anchor text example, it’s wise to use a wide variety of keyword phrases within your content. It’s no longer a good idea to heavily focus upon one keyword throughout an article or piece of content for your blog.
In the past, it was recommended that you use the keyword phrase “chickenpox scar removal” at least 1% to 2% of the time or more, depending on who you talk to.
In today’s post Penguin 2.0 world, it’s best to use a wide variety of LSI (latent semantic indexing) keyword phrases and only use the main keyword once or twice in the content.
So there you have it…
This is the recipe for success in today’s post Penguin 2.0 world. If you want to please the Google gods, please follow this recipe to the letter and achieve massive success.
Don’t want to do your own online marketing?
Too busy doing your own thing?
It’s all right for you but I still don’t understand what the heck you are talking about!
If any or all of these apply to you, give Andrew Riedel a call on 0414 320 016 or Trish Riedel on 0408 528 161 and let us take the mystery out of SEO and get your site ranked on the first page of Google sometime soon (preferably well before you have to close up due to lack of business…)
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