Managing The Reputation Of Your Brand Online
Has Never Been So Important
Call Us For Assistance 1300 885 487
If Your Good Name Has Been Compromised
Reputation management is an often overlooked part of maintaining a presence online. Today, anyone can publish content to the Internet via review sites, blogs, sites like Facebook and twitter as well as other user-generated content platforms such as YouTube.
This means that it is easy for both positive and negative comments to spread.
Some brand owners respond to negative comments with attempts at censorship, others ignore them or respond angrily, and these kinds of responses can all make things worse. We are specialists in reputation management and can help to turn negative online comments into engagement opportunities that will benefit your brand.
Our services include monitoring of reviews and comments on your posting, the ethical solicitation of positive reviews and testimonials, and relationship management on Facebook, Twitter and Linked In. We have many years of experience in reputation management, and can help to build up an impressive database of positive references for your brand.
Dominating The Search Engines
When people search for your brand name they will find comments, reviews, blog posts or references that are not directly controlled by you. This is one of the challenges of being a brand owner. As much as you would like to control how your brand is seen online, it is not really possible to do so. A brand is not “what you say it is”. Rather, a brand is whatever your consumers decide that it should be.
We can help to improve the rankings of your own properties. We will do this by firstly making sure that you have a presence on the main social media websites, and then by using positive comments and engagement to guide the conversation towards issues that you want discussed. If you create enough high quality content then it will climb to the top of the SERPs and, by definition, push negative comments away from the top of the search engines.
Social Media Management
One area that many companies struggle with is managing social media policies. The nature of social media means that it is all too easy to let a comment slip that should not have been posted. Anything that is posted online can (and usually will) be saved, shared, reposted, commented on and archived by a huge number of users. This means that an angry or poorly worded comment; something that may have gone unnoticed if spoken in a store, or that may have annoyed just one person; can go from being a small piece of poor judgement to a PR disaster.
Managing your reputation online involves acknowledging complaints in a positive manner and turning them into opportunities to fix the problem that caused the complaint. If this is done correctly, it can turn an angry ex-customer into a new loyal customer who is also a powerful advocate for your brand. It takes skill and patience to do this, but it is one of the ways that the most successful brands build their presence online.
If you've received a negative and unfair mention on a website that is dedicated to dishing out the dirt, it can be damn hard to convince a prospective client that the report is wrong. They see it there in black and white and look for someone else to do business with. There is only one way to deal with this and that is to bury the report on page two of the search engines. After all they say “the best place to bury a dead body is page 2 of Google results“!
We would be happy to evaluate your online presence, monitor your brand references and work with you to improve your online reputation and ensure that your brand is getting the credit that it deserves online. Call us today to learn more about the services that we offer and how we can help your brand in particular.
Call SEO Gold Coast On 1300 885 487
To “Bury” Any Negative Press
And Get Your Brand The Exposure It Deserves
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