Getting More Traffic To Your Site Using Youtube.com
Youtube is not just a video sharing site, it’s the second most visited search engine (after Google) on the planet. If you’re not posting videos to Youtube then you are missing out on a potential targeted traffic source.
When most people think of video, they think of cost, time, difficulty, scripts, perfection etc. When I think about video I think; easy, quick, cheap, natural and above all essential. Let me explain.
Firstly, with modern technology like your smart phone, you have an instant video making tool right there in your hands all day, everyday. One of our clients who is in the pest control industry sends me short videos about interesting (relevant to his industry) things he comes across in his day-to-day activities. I then upload to Youtube and post the video on his blog. Very effective for his SEO and gets visitors to his website, people who are looking for his services.
As for scripting and professional production; sure it has its place, and often comes with a significant cost. There are times when you want to go with this. For instance when you are making a video for your website’s hone page (a great idea by the way!) you want to think about your message and get a professional job done. You can go to a professional videographer or do it yourself. We have used a Kodak ZI8 video camera for years, in fact most of the videos you’ll find on our website have been shot with the ZI8, and some with our iPhones.
Finally, whatever medium you use, get the file uploaded to Youtube right away. You’ll need to have a Google account plus you’ll need to set up a Youtube channel. All of that is dead easy to do. However, if you don’t have the time and want someone to set this up for you that’s where we can help. Give Andrew Riedel a call on 0414 320 016 and we’ll have a chat about your business, industry and needs.
Youtube gets a massive amount of traffic and you can get some of that by uploading and optimising your videos to your business channel.
The are many opportunities on Youtube for optimisation.
If your video gets views, likes and comments you can start to rank for important keywords in Youtube itself and in Google too! This is where we come in. We can add our proprietary SEO “touches” and get your Youtube video to rank on the first page of Google.
If you would like to have your website and a youtube video both ranking on the first page of Google for industry keywords that are important to you, give us a call, we’d love to help!
Call 1300 885 487