If Your Website Does Not Have A Responsive Design
You ARE Missing Out On Customers
As Of 21st April 2015 Google Won't Even Rank Your Website In The Search Engines If It Doesn't Pass Their Mobile Friendly Test
So What Is Responsive Web Design And Why Does It Matter?
Responsive website design is the term used to describe creating web pages that are mobile-friendly i.e they can be viewed on iPhones and Androids alike and that also look good on desktops, tablet PCs, iPads and other platforms. Responsive web designs are flexible and adapt to the type of device that the user is viewing the page on at the time.
Responsive web development could be as simple as a flexible layout that stretches and shrinks to match the screen size (or browser window size) that is being used to view it, or it could be something more sophisticated that includes serving up different images for a user on a low-resolution phone versus someone on an iPad with a Retina display.
Mobile phone use is growing massively. Wherever you go these days you see people on their iPhones, Androids and iPads
By 2015 Mobile Search Volume Is Expected To Outstrip That Of Desktop Devices.
Already, the trend is for Macs and PCs to be left in the office (home and work) and used mainly for gaming and heavy-duty document processing. Social networking, email and Skype as well as basic product research is something that people increasingly do on their mobile phones and portable devices. This means that if you don't have a website that works well on a phone you are likely to get left behind by people that do.
At the time of writing 50% of all consumers use more than one device when they are shopping around and planning their product purchases. They might search for a product using the computer in the office then use their phone to ask their friends for their recommendations, and then finalise the purchase on their iPad when they get home.
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It is critical that your website runs perfectly on as many different devices as possible so that users with multiple devices are not disadvantaged. If your page takes more than 6-7 seconds to load there is a great chance that your visitor will hit the back button and they will never visit your site again.
Don't get left behind! Responsive web design is being taken up by your competitors at a furious rate right now. If you have a website that is powered by WordPress or any other popular open source CMS and you are using a high quality theme then your site is probably fairly responsive already, but it is a good idea to test it to make sure that it works as well as you think.
Of course, you can use testing tools to get an idea of how your site renders and you can also get a feel for how your site copes with different screen sizes simply by resizing the browser window on your desktop PC. However, there is no substitute for testing on a real mobile device. Ask your friends to take a look for you, or hire a usability firm to do some in-depth testing for you. If you find that your site does not respond correctly you need a responsive website designer expert to work their magic….
Should You Make Your Website Responsive Or Should You Build A Completely Separate Website?
From an SEO perspective you should have just the one website. The more traffic and interaction on your site, the better Google will rank the site. So if you split that traffic between 2 sites you are lessening your chances to rank well.
In the old days the quality of responsive sites was quite poor. However now, we can have the same site look very different on a mobile device. A well structured mobile friendly website will often have different menus, different images and less information. This can all still be achieved on your main website without the need of a second mobile site.
What Is The Difference Between Mobile Friendly And Responsive Websites?
A mobile friendly website is probably best described as almost like a sub website. It will display perfectly on mobile phones and people can click on any phone numbers that are displayed and immediately call you straight from their phone. A lot of mobile friendly sites don't exactly match the desktop version. They have larger Menu buttons and sometimes the content is reformatted.
A responsive website is one that automatically changes the size of your website to fit any device – Large screen, Desktop, Tablet or phone. A web developer will code the main website so that it automatically makes these size changes. You basically get a miniature version of the larger website, although the mobile version can be hard coded slightly differently if you choose. You may want your smart phone users to have a slightly different experience than your desktop traffic.
Every website we have built since 2011 has been responsive. However we do have a lot of new SEO clients coming to us with websites that are not responsive or mobile friendly. Our preference, especially since 21st April 2015 is to build them a new website that is fully responsive. However, a lot of clients don't have the cash flow to immediately build new websites so we can arrange an inexpensive mobile friendly version for them that will be functioning correctly in a few days.
This is only possible with WordPress websites and we would need to conduct a quick audit of your website to ensure this strategy would work with your theme.
We Have Been Building Responsive Websites Since 2011
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