A successful SEO marketing strategy is far from generic. Various components must be examined to select the approach that will yield the best results. Do you know how to customize your SEO efforts to enjoy the best possible return on investment?
To increase effectiveness, you’ll have to examine three key factors – brand awareness, price and ease of conversion. Let’s take a look at each individual element.
1. Brand Awareness
SEO is a powerful strategy that can be used to augment your branding efforts.
Unless you’re a company of the magnitude of Adidas or Nestle, chances are people aren’t using your brand name when searching for products and services. The right optimization approach, however, can make your brand name a synonym of the qualities you’d like to exude.
The main reason you need to have a pretty good idea of your brand is which core values determine your philosophy and what audience you want to address. Based on this essential information, you can pick the SEO marketing parameters that will give you the branding outcome that you’re looking.
Come up with a brand persona first. Once you do that, you can choose the right keywords, determine your content plan and identify the other media you will use for reputation establishment purposes. All of those are important components of SEO marketing.
Every marketing approach can be considered good for a specific purpose, but you have to ask yourself how much it will cost you.
The price of carrying out the campaign itself is more or less irrelevant. What matters is figuring out the return on investment you can expect. A high return on investment justifies the money you will spend on optimising your website.
How much does SEO cost?
An important question that every website owner asks themselves before getting started with optimization. The price can be determined by understanding your specific needs. This is why SEO professionals will run a website analysis first. Based on your accomplishments and how you’re missing the mark, you’ll be given a personalized package. No two clients have the same needs. SEO prices reflect that fact.
One thing to remember is that affordable SEO is usually not the best approach. Ridiculously inexpensive services will usually fail to deliver the results you’re hoping for. You’ll spend very little on the campaign but also get very little in return. Spending a bit more on partnering up with experienced professionals will pay off in the long run because such collaboration can result in higher exposure, a bigger number of clients and a potential increase in revenue.
3. Ease Of Conversion
The final component to consider in your SEO marketing strategy is the ease of conversion.
When doing SEO, you should be thinking about conversions rather than your rankings on the search engine results pages (SERPs). How many people visit your website after a Google referral? How many of these people become a loyal audience? What percentage of those become customers? These are the questions you need to ask yourself to determine SEO effectiveness.
SEO traffic isn’t just about quantity; it’s also about quality. It’s very easy to drive a general crowd to your website. Only a few of these people, however, will convert.
Focusing on a targeted audience will deliver much better results. This audience is going to be a lot smaller. The people, however, will have a particular interest in your products and services. As a result, a targeted prospect is much easier to convert.
SEO professionals can ensure ease of conversion by selecting the right keywords, content and social media marketing strategy. All of these components work together to establish your brand in the respective market niche, giving you a competitive advantage.
Search engine optimisation is a powerful marketing tool when used correctly. To craft the perfect campaign, however, you’ll have to be aware of the metrics and the components that matter the most. Understanding who you are and what you’re trying to accomplish will be a great start. The same applies to tracking the right parameters of the campaign and choosing an SEO professional who understands your brand and can help you meet your goals.