Here at SEO Web Magic we are huge fans of video marketing for our Gold Coast clients. We also know that Google (aka The Big G) is hugely important to getting your websites ranked higher in the search engines.
Google Loves Video Marketing
Now you may not be aware that Google owns YouTube. YouTube is THE largest repository of videos on the planet and, in fact, the second biggest search engine on the planet after Google. Naturally Google rates videos very highly. You’ve probably done a Google search or two in your time and have no doubt seen the proof of this. YouTube videos rank very highly in many searches.
That is one reason why video marketing is so important. Another factor to consider is Google related. A Google business listing is a very important local marketing tool. You should populate your Google business account with relevant images and videos; as many as you can.
Don't worry if you don't know how to do any of this stuff – it's part of the service we offer!
A video or two on your website is also a great thing you can do to make your website more appealing and therefore more compelling. Videos can be used for;
- Explaining a special offer
- Introducing yourself to your customers – giving a human face to your website. This is becoming more and more important as people like to buy from people they know, like and trust
- Testimonials – get your best customers to say a few positive and encouraging words about you, your products and your services.
- Training – you can make training videos for staff, or for your customers.
- Make “how to” videos that are relevant to your business, niche and industry. How to use a products, frequently asked questions etc.
Now most people would rather run a mile than even think about video marketing, but it doesn't have to be difficult. There are a number of free services you can use to easily create interesting videos. These videos can be uploaded to your Youtube.com account and the embed code can (and should) be added to your website and literally hundreds of other websites where you can set up accounts.
Animoto allows you to make 30 second videos quickly and easily for free! You can add their images and audio or upload your own. They also have a paid service that allows you to make longer videos. Check it out at http://animoto.com
A free Techsmith product called Jing allows you to make free videos up to 5 minutes. Jing is also a fantastic tool for taking screenshots. I love this tool. I use it virtually everyday. You can download it here; http://www.techsmith.com/jing.html
Here are a couple of paid services that I use and are also very good for creating great videos;
Snagit – http://www.techsmith.com/snagit.html
Camtasia for your PC – http://www.techsmith.com/camtasia.html
Screenflow for your Mac – http://screenflow.en.softonic.com/mac
The final product I wanted to talk about is the Kodak ZI8 video camera. We recently purchased this great little video camera and we love it. We can carry it easily everywhere we go so we can get testimonials and other videos on the fly. I recently had a client meeting and asked the guy if he minded me taking a brief video of him explaining about his business. Shot the video straight away and loaded it to YouTube and his website later that same day.
I got the ZI8 from http://amazon.com after searching locally and not finding it for a decent price. It was $30 to $80 cheaper than elsewhere.
For more video marketing ideas and assistance with making video marketing work for you, give me a call – Andrew 1300 885 487
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